Eight Wrongs Of SEO Agencies
#1: Refer to its Secrets. No problem with a few insider tricks. But an SEO company that goes on and on about the amazing secrets it uses to get you results is not a company you want to be doing business with.
#2: Forget About the Social. Social networking is tough, and there are some companies out there who earn a lot of money working only the social networks day-in and day-out. Then there are others who dont even touch it. Ideal SEO Agencies should be somewhere in-between those two extremes.
#3: Linkbuild Without Content. Any good company should have someone in-house to generate content for your company, or be able to point you to freelancers who can, or tell you how to create it yourself. Good content is fundamental, and the best agencies will tell you this immediately.
#4: Too Much Up-Sale. Make sure the rates youre paying are the rates you will continue to pay. If theres extra work, any good SEO company should mention those costs and give you a consistent hourly rate (depending on the work). If youre hit with 100 new charges after signing up, cancel.
#5: Hold Old-Fashioned Business Hours. The internet doesnt operate on a 9-to-5 schedule. If your prospective SEO Agencies havent got someone you can reach at anytime, be weary. SEO is done at all hours, and the best agencies are ones with a global reach across every time zone.
#6: Spam Forums and Comments Sections. Forums and comments are for constructive conversation, not just a place to dump filler and post a link. Not only will this give you a bad reputation amongst webmasters, real agencies know this strategy has very limited returns.
#7: Do No Research. If the company trying to optimize your business knows nothing about your sector, how are they going to help you? Bad agencies jump right into SEO and treat it like the same process for everyone. Good agencies know that its nothing like that.
#8: Stick With Only What They Know. The same reason old-fashioned ad agencies are going out of business today: they arent following how people get their information. Great SEO Agencies will continuously evolve, knowing that the internet never stands still, either.
