digital shopping
Why Do People Bother With SEO?
Search Engine Optimisation, more often referred to as SEO, is simply the practice of enhancing certain elements of your website specifically with the intention of increasing rankings within Google and other major search engines for the keywords and search terms relating t your website’s content. But why is it such a big deal?
Anyone who has looked into SEO has probably heard the term ‘spiders,’ or ‘crawlers,’ which are essentially the bots that search engines send to scour the web. The information these bots retrieve makes up the search results within the search engines. By carrying out on page optimisation on your website, you make changes that assist these bots to know exactly what your website is relevant for.
We love the Internet. Over recent years the number of people using it to make purchases or enquire about potential purchases has risen rapidly. We can buy anything online from car insurance, to food and clothing!
Businesses invest a lot of time, effort and money into search engine optimisation and there’s a good reason. In 2009 in the UK alone, 38 billion was spent online, this in spite of a very serious recession from which we only officially emerged towards the end of that year. Forrester Research expect this figure to rise to 26 in 2014.